NOTRE DIFFÉRENCE


«Nous croyons que la mode peut et devrait être utilisée afin de faire une réelle différence dans le monde.»

 

C'est pourquoi, dans le cadre de notre modèle d'affaires, nous sommes fiers de redonner 5% de nos revenus en plus de nous investir afin de soutenir les causes qui nous tiennent à cœur. Pour le futur, nous avons décidé de concentrer nos efforts sur une seule et unique cause pour laquelle nous sommes les plus passionnés : la cruauté, l'exploitation et le sauvetage animal. Au cours de notre première année d'opération en 2020 et au milieu d'une pandémie mondiale, nous sommes fiers d’avoir planté 2000 arbres et d’avoir redonné plus de 6 000$ en donation à ces organismes incroyables.

One Tree Planted

Since its founding in 2014, One Tree Planted has planted close to 20 million trees in regions spanning from North America, Latin America, Asia, Africa and Australia. In 2020 alone, they’ve planted more than 10 million trees contributing not only to the mitigation of global warming, but also to the survival of many families and species.


For this collection, we asked a local artist to create an artwork representing the impact of deforestation on the future extinction of our beautiful jaguar. This exclusive artwork is proudly featured on the front of all our t-shirts and crewnecks. Magasiner la collection

Avec cette collection, nous avons planté plus de 2 000 arbres dans la région amazonienne, contribuant non seulement à sauver l'habitat de nombreux animaux et espèces tels que notre Jaguar, mais également à fournir de la nourriture et des emplois à de nombreux habitants tout en protégeant l'avenir de notre planète. Nous avons également développé une série de stories éducatives sur l'impact et les causes du réchauffement climatique qui ont été partagées via nos réseaux sociaux, sensibilisant plus d'un million de viewers à cette question importante.

«We were thrilled to partner with Stylence Apparel for this special collection. We always enjoy collaborating with brands that share the same values and want to help us in our global reforestation effort. We can certainly make a difference...one piece of clothing and one tree at a time!»

Cassandra Vitiello, Greenhouse Manager

One Tree Planted

Le regroupement des maisons pour femmes victimes de violence conjugale (RMFVVC)

With 43 houses located across Quebec, Le Regroupement des Maisons pour Femmes Victimes de Violence Conjugale constitutes a vast committed network, since 1979, to the right to physical and psychological integrity of women. In 2019, the group welcomed more than 5,000 women and children, not counting the 17,000 who received services other than accommodation.


Under the theme Let Your Light Shine, we developed an entire collection to send a strong message of hope and solidarity for our women and children in need. We asked a local artist to create an artwork representing the women's liberation. The exclusive artwork is proudly featured on the back of all our t-shirts and crewnecks with the Let Your Light Shine quote embroidered on the front. Magasiner la collection.

For this collection, we visited several lodging houses through a Stylence Van Tour across Quebec. After many interviews with passionate workers, as well as strong and courageous women, we developed 7 educational videos on this important matter that were shared and viewed by a million people through our social networks. We also had the opportunity to discuss this on television during Salut Bonjour Weekend. We were proud to give back 4,000$ in donation, including free clothing for all women and workers visited.

«Thank you Steve & Stephanie for this amazing partnership, for your involvement and great listening. You are proving that we can definitely make a difference with style.»

Mathilde Trou, Co-Responsible Communication and Political Files

RMFVVC

Tel-jeunes

Tel-Jeunes is an organization dedicated to supporting youth since 1991. They offer free and confidential services accessible 24 hours a day, 365 days a year. Since its inception, Tel-jeunes has helped more than 1.8 million youth across Quebec.


With the storm of negativity that was going on social networks soon after the second phase of confinement and trying to help any poor victim of cyberbullying, we’ve decided to create a huge wave of love through our new loungewear collection. Under the theme Spread The Love, each piece of clothing features a hand-written, positive and inspirational quote while our collection's exclusive hoodie, proudly displays on its back an artwork drawn by a local artist representing our fight against cyberbullying. Magasiner la collection

Pour nous aider à diffuser ce tsunami d'amour, nous nous sommes entourés de deux ex-participantes d'Occupation Double, Alex-Anne Aubé-Kubel et Claudie Mercier. En tant que porte-parole, toutes deux ont partagé leur expérience personnelle et ont fourni quelques conseils sur la façon de faire face à la cyberintimidation. Nous avons également organisé un concours sur nos plateformes sociales dans le but d'encourager notre communauté à partager une vague de messages positifs entre eux au lieu de toute cette haine. Nous sommes fiers d’avoir remis près de 2 000 $ en donation et voir des milliers de personnes répandre leur amour sur les médias sociaux.

«It's always a pride to see local businesses with great social and environmental values giving back to their communities, especially supporting our youth. Again, thank you Steve & Stephanie for this amazing collaboration.»

Soline Le Martret, Communications Advisor

Fondation Tel-jeunes