Deforestation at the heart of global warming

in collaboration with One Tree Planted

For the launch of our very first collection on April 22nd, we are extremely proud to have partnered with One Tree Planted to tackle one of the major causes of global warming, the deforestation.

Experts predict that half of our planet could become uninhabitable by 2100 due to global warming. Trees play two essential roles in our ecosystem; they store CO2 emissions, the leading cause of global warming, while transforming this CO2 into oxygen for us. But sadly, every year more than 13 million hectares disappear from the earth and more than 50% of the world's forests have already been destroyed.

Since its founding in 2014, One Tree Planted, a nonprofit also located in Montreal, has planted nearly 6 million trees in regions spanning from North America, Latin America, Asia, Africa and Australia. In 2019 alone, they will have succeeded in planting more than 4 million trees contributing not only to the mitigation of global warming, but also to the survival of many families and species.

To do our part in this fight so important for our generation, we have decided to develop a complete series of educational capsules on the impact and causes of global warming. The objective was to raise the awareness of the impact of deforestation among our community and most importantly, provide a few simple actions we can all do on a daily basis that could make a big difference! These capsules were distributed on our Instagram and Facebook accounts in the form of stories and were saved in a badge on our Instagram account.

For this first collection, we called on the services of a local artist to develop a unique illustration representing deforestation. Under the theme Save Our Jaguar, our artist created an artistic representation of the impact of deforestation on the future extinction of our beautiful jaguar. This work of art is proudly featured on the front of all our locally designed t-shirts and sweaters made from 100% organic cotton.

Our initial goal with this first collection was to plant a whole new forest of 1,000 trees in the Amazon. Thanks to our great Stylence community and our contribution of 2 trees for each item sold, we are extremely proud to have succeeded in surpassing this objective!

Following the success of this first collection, and sustainability being at the very core of our mission, we have decided to extend this contribution to our classic and minimalist collections in addition to making the commitment to plant 1 tree for each item sold, no matter what cause we support. With this gesture, we will be able to ensure a continuous annual contribution to this important cause while ensuring the neutrality of our operations in terms of carbon emissions.

Thank you in advance for your support and together, let’s make a difference with style!